Why It’s Necessary to Pair Heatmap with Other Analytics for Better Insight

A mobile app Heatmap tool unveils the complete visual details of what is happening on your mobile application and will efficiently assist in troubleshooting problems and making changes as swiftly as possible. However, when you look for additional insight or detailed information on the ways to boost your mobile app user experience, it is important to pair Heatmap with other analytics or feedback tools to get beyond Heatmaps.

What Is A Heatmap Tool?

A Heatmap tool tells the visual story which displays the ways visitors interact with a mobile application, like showcasing where they click and where they don’t. This tool utilizes color spectrums from warm to cool to display which components received the maximum user attention.

Pairing Heatmap with Other Analytics for Better Insight

1. Heatmap analytics and traditional analytics tools

With traditional mobile analytics tools, you will get sufficient amount of quantitative data points and understand the use patterns and large-scale traffic, but charts and numbers won’t, on their own, answer queries you might receive regarding where people find confusion, what they actually need from your app, and where all their focus goes.

By pairing traditional analytics with Heatmap analytics, you can begin a detailed analysis and figure out why some of the metrics occur. If your app gets lots of traffic which don’t convert, set up Heatmap software like UserExperior, undergo the checklist of Heatmap assessment, and find out what is making people confused.

2. Heatmap analytics and A/B testing

A/B testing and Heatmaps go hand in hand. You can utilize the Heatmap data for describing a hypothesis for an expected split test and moreover, you can run Heatmap software on A/B test variations to offer more understanding about why app versions are or are not successful yet.

3. Heatmap analytics and User feedbacks

Quantitative data is important for data-informed decision making of user experience; however, you should not ignore the value of non-numerical or qualitative data. Use Heatmaps like UserExperior for detecting design opportunities and issues on your app, then ask for user feedback, and get to know why they are unable to find what they require or what you should do to boost their experience. All you need is an easy one-question analysis which pops up on the app to make a few UX changes which you have not pondered over earlier.

4. Heatmap analytics and session recordings

When a customer journey analytics tool helps you see users’ journey or experience on your app, session recordings are made for every individual user, that display their functions across various sections. Session recordings or session replays are an analysis of users’ interaction sessions and this helps you bring more accuracy to some of the insights you choose from Heatmaps. Rather than assuming about the tapping, clicking or scrolling you find on the Heatmap, view some session replays and identify how all users interact with your app.

It is evident that it is inevitable to pair Heatmap with other analytics like Android or iOS app analytics tools.

Opt for UserExperior’s Smart Heatmap analytics software that features mobile app event tracking and ensures to boost user experience by detecting and troubleshooting all UI/UX issues experienced by your app users.


By: admin | July 15, 2019