What is User Session Replay

Have you ever wondered and wanted to know what your users experience while using your app? Video session replay helps accomplish that by letting you know what all visitors do on your app. In this blog, UserExperior has discussed everything you should know about session replay.

User Session Replay: What Is It?

Session replay represents a user’s journey in an app. Also recognized as video replay, session playback and session recordings, session replay creates a crucial part of your optimization procedure and helps increase your conversion rates. It helps view and understands what an anonymous user experiences in your app. With user session replay, you can record the movements of your app users, such as taps, clicks, scrolls and keystrokes in real-time.

Why Do You Need Video Session Replay?

Session replay is not only a part of your app optimization journey. It offers detailed and precise insights into users’ behavior and is the closest to reading the mind of your clients. Moreover, it fills in the void made by android or iOS Heatmap and scroll maps by giving in-depth info depending on user interactions within your app.

Being one of the best android and iOS app analytics tools, UserExperior tracks user metrics to a great extent. It offers a number of sessions used by the users, exit time, bounce rate etc. Although these are important data to get a hold on, this information doesn’t offer any context on user engagement or user experience. This is where user session replay comes into the picture.

Where Can You Use Session Replay Tools?

You can use session replay tools in many ways as they comprise of rich insights into user behavior. They are primarily utilized to increase app conversion rates, offer good client service, and make better products.

1. Increase conversion rates

To get the maximum benefit from your incoming traffic, you need to consider some techniques like analyzing iOS or android Heatmap. A session replay tool gives inputs for your conversion needs by letting you know what should be examined depending on your user interaction. It showcases where your users experience problems, what annoys them and prevents them from converting. You can enhance your conversion rates and please your users by modifying these areas.

2. Recognize poor UX designs

Poor UX designs not only annoy users but also make your app tough to use. As a result, users leave your app, which causes high bounce rates and fewer conversions. With a session replay tool like UserExperior, you can recognize poor UX designs, understand the functions of different design elements and identify areas of your app that apply an experimental load on your users and reduce them.

3. Track app issues

Session replay tools can recognize issues like app crash, slow loading time, hidden CTA buttons etc. They give a clear view of the areas where your visitors’ interest starts to diminish in your app.

4. Troubleshoot onboarding challenges

Session replay helps in onboarding by recognizing interest drop-offs, finding the most used or neglected product features, and tracking user behavior patterns.

5. Enhance user experience

By solving users’ issues swiftly and effectively, session replays improve the entire app user experience.

Closure

If you decide to give user session replay a try, use UserExperior’s iOS and android touch Heatmap tool that gives an accurate and clear view of the most and least used areas on your app by users.


By: Anjali Jain | November 18, 2019