Top 8 Metrics to Measure App Success

There is no one-miracle metric for measuring app success, however, the purpose of the app, its results, and its objectives should be clear enough to determine the correct metrics to measure engagement for your mobile app. When brands begin to develop their mobile presence and hope to meet customer requirements, providing an appealing user experience becomes a prerequisite for them. Creating apps and trying to use your mobile platform to get more customers into your company is a good thing, but the quality of app publishing would be measured by your app’s user engagement and operation. The number of apps on the Play Store and iTunes are innumerable and will continue to increase.

If you need to make your app a success, you need to evaluate the right metrics and iterate and improve your applications to reach the target objectives. To do this, here are the top 10 metrics to assess user engagement in your mobile apps:

1. Acquisitions

Acquisitions are the number of users who download and install your app from a specific location, through organic search, word-of-mouth, paid campaigns or in-app referrals. This metric is particularly important to track when you’re running campaigns through paid partners like Facebook to promote app downloads. You may measure the ongoing quality of acquired users against organic users and figure out which users of certain campaigns have a lower LTV (Lifetime Value).

2. Number of Downloads

In order to achieve app success, the first step is to reach a significant number of downloads. This is considered to be the most important metric for measuring user engagement since the key objective is to consolidate a broad user base. It is also very important to understand and track the source of your app install. From a marketing point of view, this will help you assess the efficacy of your marketing and advertising strategies.

3. Retention

Retention is measured as the percentage of users returning to your app based on the date of their first visit. Often referred to as clusters, retention monitoring highlights the most committed and important customers, providing improved targeting options, and helping you to measure in-app purchases by the level of engagement. Retention is key to converting prime users into sales and transactions because maintaining a deeply dedicated user base is the best way to boost LTV and revenue.

4. Session interval

Session interval is the time between the first session of the user and the next one, indicating the frequency of your app-use. This is your benchmark for retention – it’s about how many people access the app over a given period of time. This definitely quantifies your app’s retention and provides you with direct inputs to improve. When you understand the typical time delay between sessions per client group, you can automate the user experience to prompt daily launches.

5. Session Length

The session length is measured as the time between the opening and the closing of the app, or when the app times out. It shows how much time your users spend on an individual session in your app. Tracking the length of user sessions is critical to unlocking potential revenue in your app flows, or the different in-app scenarios that your users find.

6. Active App Users

The active user metric differs from the metric of installation and downloads because it sees whether users actually use the app on a regular basis rather than simply downloading it. These numbers are great to give you a basic understanding of the growth of your app. Daily Active Users (DAU), Weekly Active Users (WAU), Monthly Active Users (MAU) and stickiness (DAU / MAU) are known to be few important indicators for a better understanding of your application usage.

7. Screen Flow

Screen flow monitors exits by user, movement between screens, and overall screen visit events, visualizing the app’s usual user experiences. You can look at a single monitor in your app with screen streams and see both what people did on the display and where they go afterward. You can get a clear sense of problem areas, conversion path blocks, or screen drops by looking at how people use the app.

8. Lifetime Value (LTV)

Lifetime value is your primary income metric, which reflects the app’s financial value and how beneficial that client or consumer is in their lifetime. It can be categorized by average monthly value, the value per client, and also in terms of loyalty. LTV will display growth over time for different segments, i.e. across distribution platforms and monthly clusters, or demonstrate how much more you can spend on acquisition to attract more customers and still make a profit.

It seems clear that prioritizing user experience leads to a successful app. Better user experience entails more acquisition, better retention, frequent sessions and increased session length. UserExperior is a powerful session replay tool to examine user behaviour. These analytics help you with better user engagement to boost your app in the aforementioned metrics. The best way for you as the developer or product manager to enhance your product, expand your user base, and increase user satisfaction and loyalty is to monitor the performance of your app using UserExperior’s session replay tools. Schedule a DEMO NOW.


By: Anjali Jain | November 22, 2019