Mobile app UX design decides the fate of an app business. UX design entails every single element on the app that affects a user’s perception and how they interact. App businesses that invest in understanding the behavioural patterns and psychological underpinnings of their target user segment succeed in building app products that exceed user expectations.
In this article, we would like to discuss best practices to enhance the mobile app experience:
- Error-Free Functionality
The functionality of a mobile app that helps users accomplish goals within the app can win them over. App designers must prioritize core features during product development to enable users to complete tasks efficiently. Relevant mobile-only functionalities not only enhance the mobile app experience but also encourage more downloads for apps.
- Efficient Onboarding
All popular mobile apps serve their users an onboarding that shows their product’s value. They demonstrate how users can achieve what they want, quickly and efficiently and use it to impress their users. It enhances the mobile app experience boosting retention rates for app businesses. Optimize your apps mobile UX with stellar onboarding to encourage users to come back time after time, improving the user lifetime value.
Mobile app usability is a term that covers the layout of information, design, content, and other elements that let the users accomplish their goals on a mobile app. App businesses must educate their users about which icons can be selected, tapped, or swiped. Consistency of gestures throughout the app interface optimizes the usability quotient on an app. Additionally, uniformity in the size of buttons and links allows error-free app browsing.
- Rethink the Need for User Input
‘User input’ is a term used to describe the data that users are required to enter, such as their billing information and credit card details , during registration or checkout. Best apps always make it a point to enhance their app experience for users by keeping the user input minimal. It omits out changes of user frustration with small screen sizes. Limiting the number of user input fields to include only necessary information can boost customer retention on an app. Further, features like autocomplete, spell-check, and prediction text assistance further streamline the process for a user’s ease.
- Prioritize Security and Trust
It is common for users to be overwhelmed, seeing a long list of permissions waiting to be accepted when they download a new app on their mobile phones.
Permissions like sharing credit card information, especially when there isn’t any e-commerce function integrated into an app or permitted to access the photo gallery without any need, can deteriorate a newbie user’s trust in your app. Ensure transparent permission policies and so that users are in control of how their personal information is shared within a mobile app. Sharing your business’s policies creates a more secure environment for users before they are asked to grant permissions. Best practices include direct links to the privacy regulations page to establish credibility through trusted badges of security.
- Interpret User’s Behavioural Gestures
A user tends to use various in-app gestures like pinching, scrolling, and swiping while using an app. App designers need to understand the way their users behave to understand what actions they are comfortable with. For example, nowadays, the swipe gestures facilitate operations such as “share” and “delete” while double-tap action shows that they like something. Interpreting gestures helps the user feel familiar with the app interface and streamlines the onboarding process.
- Make Help Available to a User
App designers must include multiple support options at various points on the app interface to assist their users as they use it. This omits the need to search for help in the ‘search’ bar of the app and ensures a superior UX design. You can include such support through intelligent FAQS or even live support like click-to-call buttons, chatbots, and live chats.
Moreover, facilitating the uncomplicated search of your app lets users quickly find what they are looking for and boost conversions. Integrating features like barcode scanning and keyword search is necessary when it comes to improving search strategies.
- Personalized UX
Personalization fosters relevance into the UX for individual users. Leveraging user data can help businesses in pushing relevant content and material on the app. Engagement rates surge with relevant content As users continue to use the app for a longer duration. App designers must try to incorporate a user’s name on the screen and in messaging during personalization.
- Focus on the UI Design
The main event that brings together the UX on a mobile app is the way that it’s the user interface is designed. App businesses that focus on mobile glanceability and ease of scanning on mobile devices in their apps win mobile users instantly. Things like visual consistency through the uniform colour palette, typography, and all other design elements on the interface synchronize the visual flow.
App designers strategize the use of multiple elements to optimize the mobile app user experience to meet business goals. To achieve a pleasing UX experience on a mobile app, they must adopt the ‘mobile-first’ way of thinking. Apps designed keeping in mind the smaller screens, variation in device capabilities, and changing user behaviours allow UX designers to be more reciprocating towards the needs of the end-users.