How Can Small App Businesses Improve Customer Service?

How Can Small App Businesses Improve Customer Service?

The advent of modern technology has disrupted the way businesses function and cater to their customers. Be it well-integrated mobile payment systems, quick response QR codes or one-tap order processing; technology has revolutionized the way businesses serve their customers. Consistent research and development in the field have also made it possible for both small and […]

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Microinteractions

Microinteractions

In today’s day and age, it’s imperative to create a fun, minimalist, user-friendly, functional and attractive design for the entire User Experience. Micro-interactions are subtle details that create a profound, holistic interactive experience for the users. Here is how you can create a fun connection between your product and your end-user cleverly through micro-interactions, to […]

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Best Practices to Enhance Mobile App Experience

Best Practices to Enhance Mobile App Experience

Mobile app UX design decides the fate of an app business. UX design entails every single element on the app that affects a user’s perception and how they interact. App businesses that invest in understanding the behavioural patterns and psychological underpinnings of their target user segment succeed in building app products that exceed user expectations. […]

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5 Best Mobile App Onboarding Experiences

A key performance indicator of every app is the number of Monthly Active Users (MAU). This metric single-handedly can decide your performance in the App Stores and Play Store. After a user installs your application, they are introduced to the interface, and this is a crucial piece in getting more active users. This process is referred to as onboarding.

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Improving design using Gestalt Principles

Psychology and design go hand-in-hand, especially in today’s fast-paced world where functionality is of preeminence for most people. Essays on Gestalt principles have been found to date all the way back to the 1890s but they were structurally put on paper in the 1920s by German psychologists, Max Wertheimer, Kurt Koffka and Wolfgang Kohler whose main aim was to understand how human beings derived meaning from disordered stimuli around them.

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