Difference between Mobile App Analytics and Web Analytics

Difference between Mobile App Analytics and Web Analytics

As the internet-savvy generation moulds it’s ways to unlimited access, the need to access their usage patterns through metrics becomes persistent. Analytics can thus help businesses in providing invaluable insights and actionable data to improve the overall user experience for customers. It’s important to note the structural differences between the two types of analytics.  Web […]

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UX Analytics Fundamentals for your Mobile Application

The main goal of User Experience is to ensure that the platform fulfills the customers’ needs in a smooth, convenient manner and confirms their long term loyalty to the product. That being said, it is quite challenging to determine the customers’ needs, owing to their evolving needs. That is why it is imperative to track their behavior on the platform, get actionable insights, and make necessary changes to make the customer experience as pleasant as possible.

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A Complete Guide to Mobile App Analytics

Mobile App analytics are the most widely relied upon tools for app marketers and developers. Research suggests that about a third of mobile app professionals will spend their budget increase on analytics tools because they provide crucial data that helps developers optimize the performance of the app while marketers use this data to accelerate business performance.

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Heatmaps: Benefits and Common Issues for App Optimization

Enhancing your apps user experience has proved to boost conversion rates and retain users. However, at times it is the most neglected aspect. Most product managers focus on improving experience through in-app notifications/push notifications to increase conversions. They fail to realise that if the quality of the users journey was dissatisfactory it will not only […]

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UX Analytics: What They Are, and Why They Matter

Mobile UX analytics is the analysis and assessment of user activities on an application that helps understand how its design can be suitable to fulfill the present or growing requirements of end-users. This analysis can be either qualitative or quantitative. Quantitative data analyzes what users do while using your app, such as clicking on a […]

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Tips for Techies to keep Coronavirus at Bay

The impact of Coronavirus (COVID-19) is no different on the Tech industry. Techies are also equally and adversely affected by the global outbreak of nCov. Numerous Product launches have been postponed, dissenting the growth charts of these companies. HR departments have sent out advisories encouraging their liveware to work from home while restricting their travel […]

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Find the Best Session Replay Tool for Your Business

Do you wish to know what all users encounter while using your mobile app? Session replay helps accomplish that simply by making you aware of what all users do on your app. What is Session Replay? Session replay is a process in which every user interaction on your app is recorded and replayed in a […]

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Mobile App Session Replay & Its Privacy Impact

Session replay is the recreation of the interactions of users on a mobile app precisely or as close as possible to how all users really encountered it. Session replay tools usually capture things, such as clicks, mouse movements, scrolling, typing, tapping, swiping, etc. Thereby, watching a session replay is like watching a video reformation of […]

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UserExperior Mobile Industry Glossary, All the Industry Terminology – All You Need To Know

Mobile app analytics is highly recognized these days. To be a master of app analytics you need to know the terminology of the mobile industry to the core. From app analytics to customer journey analytics, we will discuss all the must-know mobile industry terminology of UserExperior to get you up to speed. 1. App Analytics […]

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Touch Heatmaps: The Future of Mobile App Usability Testing

Every click, swipe and tap that occurs on your app decides its entire usability. From swiping up to open a navigation menu or clicking to mark an item as favorite gestures are important bridges between your app and its end users. In case your users experience a slight amount of friction with your in-app gestures, […]

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