A key performance indicator of every app is the number of Monthly Active Users (MAU). This metric single-handedly can decide your performance in the App Stores and Play Store. After a user installs your application, they are introduced to the interface, and this is a crucial piece in getting more active users. This process is referred to as onboarding.
In the most basic sense, mobile app onboarding is the process of getting new users to understand and engage with your app enough to keep using it, instead of dropping out after the first use. The onboarding process varies from app to app, and the style adopted by the UX designers depends on the functionalities of the app. Let’s look at five of the best app onboarding experiences, which give the users a seamless and comforting experience:
One of the youngest billion-dollar startups, Slack, the popular team messaging app has a very smooth onboarding experience with little to no hassle. Slack creatively uses empty states and personalizes the app after each user-defined setting.
Slack’s onboarding features:
The American language platform, Duolingo, adopts the gradual engagement process of onboarding. This tactic lets the users postpone the registration as much as possible until it is deemed to be necessary for further progress. Duolingo’s onboarding process starts with making the users pick a language to learn, the goals, and their skill level. It is essentially the product-first approach where the users get a chance to poke around and engage in the application’s features.
Duolingo’s onboarding features:
The Adobe owned social media platform to share creative work and designs has a very creative onboarding flow. Behance’s onboarding flow involves three main features—a tidy interface, content backed designs, and tooltips. Behance’s interfaces have a lot of powerful and easy on the eye visuals, which instantly engages the users. Their UX copy allows the users to navigate the app gracefully.
Behance’s onboarding features:
David Karp’s microblogging platform, Tumblr, has a delightful user onboarding experience. Tumblr’s sign up page does a great job in capturing the users’ attention by showcasing user content. After the signup process, Tumblr lets the user choose five or more categories they might are interested in and personalizes their entire feed. This is an example of the endowment effect that gives the users a sense of ownership over their account, which boosts retention rates.
Tumblr’s onboarding features:
One of the best educational apps, Brilliant’s mobile app stands out from the rest by using a unique user onboarding experience. Their onboarding experience is simplistic yet elegant and uses a minimal amount of elements to showcase their product. After the signup, each screen shows the importance of Brilliant and the features it promises. This straightforward way of introducing the product can be very compelling and brings out a necessity for the app.
Brilliant’s onboarding features:
If you know of any other mobile app with an impressive onboarding feature, put it in the comments!