In the sphere of app development, UX designers can be considered artisans and an artisan is incomplete without his tools! UX designers have a vast portfolio of tasks to tend to, ranging from product research, creating personas, prototyping and product testing. This requiresRead More
User Experience or UX design is a term that is often stressed on and for a good reason. It focuses on the experience of the customers while using the platform on their device and culminates in their satisfaction or dissatisfaction.
All successful apps on the market today come equipped with an excellent User Interface (UI) and User Experience (UX) design. UI/UX not only includes the beautyRead More
Customer Acquisition Cost (CAC) is the cost of roping in potential customers for your software or business. It is an important metric which can govern the growth of your business and sustainability in the marRead More
While your mobile application is up and running on the app store (iOS and Play Store), there are 3 million other apps on it too. Without targeted user acquisition strategies (UA), it may be rather ambitious to expect to find new users and convert them into long-term customerRead More
What are SDKs? A software development kit (SDK) consists of lines of code. SDK is a downloadable software package containing the resources you need to build on a platform. Some SDKs are key to the creation of an app unique to the platform. For example, building an Android apRead More
It's tempting to believe that user acquisition is the key factor for assessing mobile app success, but high download rates do not yield much market benefit without active users. Brands invest massive sums of money attracting users; but, it just begins here. The interest liesRead More